Berg Blog

  1. British Journal of Photography
    Last year the BJP ran a lovely article about photography styles used in children’s books. They interviewed me and featured Wild Child on their cover!!. Here’s a little bit of what they printed:

    'Lorna Freytag is coming out with a pop-up edition of The Wonderful Wizard of Oz with Carlton Books later this month followed by My Humongous Hamster in April, by Piccadilly Press.
    "The scope for children’s fictional imagery is so vast- the sky is the limit and you can let your imagination run wild." Lorna explains. "I think most publishers like to play safe; they mainly use photography for fact-based books and more traditional illustrations for fiction or picture books. 

    This is something I’m trying to change. Because my style of photography is very illustrational, I’m neither seen as a photographer nor an illustrator, so some publishers don’t like to take a risk with me. Walker books were very bold taking on my idea for Wild Child but we pulled it off.”

    Wild Child  published by Walker Books written by Jeanne Willis is out now in hardback and is being released in paperback early 2015.

  2. Clive McFarland
    When I was following the inspirational picture book journey of Bear With Me
    I discovered lots of great illustrators- some I knew already and others were new to me.
    Clive McFarlands work is amazing and I love his style of using cut up paper pieces to create his images. It made me want to get out my scissors and try something new with my own work! Or maybe Juno (my 2 year old) and I can just have some fun : )

  3. The Boxtrolls | Official Teaser Trailer #1 [HD] - YouTube

    The Boxtrolls
    Looking forward to this new 3D stop-motion film from Laika! Coming in September.
    A young orphaned boy raised by underground cave-dwelling trash collectors tries to save his friends from an evil exterminator. Based on the children’s novel ‘Here Be Monsters’ by Alan Snow.

  4. scattershotsilly:

    Aaron Meshon (Brooklyn, NY, USA), “My Neighbor Chubu”

    Love this take on My Neighbour Totoro!!

  5. Another great collaboration

    @sarahmummyarty on Instagram -this mother daughter team create these brilliantly fun images using toys, costumes and lots of imagination!!
    Love it!!! I wonder what Juno and I could do…..

  6. Mr Hublot wins short animation Oscar

    A withdrawn, idiosyncratic character with OCD, Mr Hublot is scared of change and the outside world. His solution: he doesn’t step foot outside his apartment! The arrival of the dog Robot Pet will turn his life upside down: he has to share his home with this very invasive companion…

    Mr Hublot is a short animated movie
    Produced by ZEILT productions

  7. Another mother-daughter collaboration.

    I love finding these great creative collaborations! 4yr old “mayhem” and her mum Angie make these amazing paper dresses together and shoot them on Instagram @2sisters_angie. They started out quite basic but nowadays they’re getting quite elaborate and even take inspiration from the catwalk!
    Read a lovely article about them here:

  8. Whimsy Calling
    A lovely little etsy shop where you will find one of a kind handmade art dolls, figurines, unique jewelry, and more. But I love these little monsters best!

  9. Panmacmillans Paper Dolls World Record

    Juno (who is now 2 and a half)  is loving the picture book  ”Paper Dolls” by Julia Donaldson and Rebecca Cobb at the moment- we read it EVERY night!! And luckily i like reading it too, it’s so lovely and has become one of my favourites,

    To celebrate the launch of the book Macmillan Childrens Books broke the Guinness World Records title for the LONGEST chain of paper dolls. The chain was made up of 45,282 dolls and was 4549.7 metres long.

  10. Mother and daughter collaboration

    At first, artist Mica Angela Hendricks didn’t want her four-year-old daughter near her new sketchbook. She is serious about her art, and she knew little Myla would want to scribble all over the pages. Then, her daughter said the words that changed everything.
    “If you can’t share, we’ll have to take it away.”

    She had used her own mother’s words against her, and now Mica had no choice but to indulge Myla. She let her daughter finish one of her sketches, and pretty soon, they had a whole collection of collaborations.

    Thanks to for the story!
  11. My Humongous Hamster Goes To School
    It’s not released until next April but here is a sneak peek of the cover of my next book  (and you can pre-order on amazon).

    Our very first childrens storybook app for IPad was unleashed this week and we’ve been getting great feedback, tweets and reviews. It’s £2.99 from the AppStore and is great for 2-5yr olds! Printed version coming soon! 

    Help us spread the word!!!

    "Sock Monster is a quirky storybook adventure for iPad with original hand-crafted artwork by exciting new author / illustrator Lorna Freytag. The story is for wee monsters aged 2-5yrs  (but we’re sure you’ll love it just as much!).  
    Follow Sock Monster as he GOBBLES, MUNCHES and CHOMPS all the socks in the house. 
    What will he do when there are none left? Help him find all the socks before he fades away forever!”

  13. "Hospitals can be scary places" RMHCUK
    Really nice little animation for Ronald McDonalds House Charity. 

  14. Sock Monster
    The press packs are ready to go! AppStore launch date imminent!! : )

  15. The Silence Beneath the Bark
    Lovely, peaceful animation short by Joanna Lurie.
    "In the depths of a great forest covered in a great white mantle, curious little creatures discover how beautiful and fascinating and white snow is…"